Salk A.
To: Proximity video team members
FROM: Adam Salk
SUBJECT: Blog post analysis memo
DATE: February 1, 2010
We were asked to read and analyze a blog post for the video focus group. I read the post Why Hulu Succeeded as Other Video Sites Failed.
Summary of the Article The article discusses how Hulu’s content has a high demand on the Internet because it provides network television such as NBC and CBS.
Hulu is the Internet outlet for network television, something YouTube cannot provide.
“Hulu, in effect, is Amazon.com to YouTube’s eBay,” states Hansel.
It is rather surprising that Hulu has found success in such a difficult market. Since launching in 2007, Hulu has effectively distributed what You Tube could not, content previously only seen on your TV.
Focus Group Questions
We need to determine the demographics for Hulu and how they compares to network television.
· Do you subscribe to Hulu, or have you used its content? · Does your current television have a DVR or Tivo?
TiVo · How often do you sit down and watch a TV series online?
To: Proximity video team members
FROM: Adam Salk
SUBJECT: Blog post analysis memo
DATE: February 1, 2010
We were asked to read and analyze a blog post for the video focus group. I read the post Why Hulu Succeeded as Other Video Sites Failed.
Summary of the Article
The article discusses how Hulu’s content has a high demand on the Internet because it provides network television such as NBC and CBS.
Hulu is the Internet outlet for network television, something YouTube cannot provide.
“Hulu, in effect, is Amazon.com to YouTube’s eBay,” states Hansel.
It is rather surprising that Hulu has found success in such a difficult market. Since launching in 2007, Hulu has effectively distributed what You Tube could not, content previously only seen on your TV.
Focus Group Questions
We need to determine the demographics for Hulu and how they compares to network television.
· Do you subscribe to Hulu, or have you used its content?
· Does your current television have a DVR or Tivo?
TiVo
· How often do you sit down and watch a TV series online?
Reference
Hansell, Saul. (2009, July 8) New York Times. Retrieved Feb. 1, 2010, from http://bits.blogs.nytimes.com/2009/07/08/why-hulu-succeeded-as-other-video-sites-failed/